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EVENT MANAGER FACEBOOK HOW TO
EVENT MANAGER FACEBOOK INSTALL
EVENT MANAGER FACEBOOK ARCHIVE
EVENT MANAGER FACEBOOK CODE

Site level – This will combine the audiences from all of the underlying events.

There are two levels of reporting available for the AdRoll Event Based Audiences integration:

EVENT MANAGER FACEBOOK ARCHIVE

Once you’ve passed through each tab, you can save the changes, archive the event, delete the event, and save and activate the job from the General tab.

Audience Builder Audience(s) – This allows you to select saved audience segments from your data base.

Known – This will only pass along all known visitors to the site.

Anonymous – This will only pass along the anonymous visitors to the site.

Known and Anonymous – This will target all visitors who come to the site and stay for at least the specified duration.

Once the URLs have been set up, you can move on to Audience Targeting. Identical to the metering setup, you can target/exclude Url patterns, specific page(s), Url parameters, and specific entry points. In URL Targeting, you are able to set up the Urls that the Facebook Pixel will target and/or exclude. In settings, you’ll be able to set the start and end date/time, along with how the visitor needs to be on the site before they are passed to the pixel.

EVENT MANAGER FACEBOOK CODE

Once you’re in edit mode, you’ll have the general tab where the pixel event name and code are stored. You can either click the name of the pixel event or select ‘edit’ from the actions dropdown. Once the pixel has been set up, you’ll be able to configure it. To set up a new site, you’ll need to set up a site domain and then save:Īs each of the domains is saved, they will appear in a list – along with the count the events you have set up on the site, the username who created the site and an action menu. Setting up individual sites allows you to connect your various domains into your pixel(s). To get started, click the Facebook Events Manager icon from the integrations page. Once your pixel has been set up, you can finish the integration. Step 8: Add pixel code to your website between the tags.

EVENT MANAGER FACEBOOK INSTALL

Step 7: Choose to either install code manually or use a partner. Step 6: On “Connect Website Activity Using Facebook Pixel” screen, name your pixel and click “Continue”. Step 5: Then on “Set-Up Web Events” screen, select “Facebook Pixel” and click “Connect”. Step 4: Once on “Connect Data Sources” screen, select “Web” then click “Get Started”. Step 3: Click on “Connect Data Sources” in green. Step 2: In top left corner, click Business Manager, then Events Manager. Step 1: Log into Facebook Business Manager Account.

EVENT MANAGER FACEBOOK HOW TO

Facebook provides detailed instructions on how to get this up and running here or see below. The first step to having this integration set up is to ensure the Facebook Pixel is running on the site(s) that you want to connect with. In this way, our CDP clients can target specific anonymous and known customers from their website with targeted ads on Facebook. This integration allows Omeda CDP (Olytics) clients to target segments of that website traffic (Via Audience Builder Queries) and sync those targeted visitors to Facebook Events Manager for advertising purposes.

This is done through use of the Facebook tracking pixel.

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